At Color Wow, they focus on one thing and one thing only: solving your toughest hair problems and delivering the WOW factor. Whether it’s color protection, frizz control, or thicker, fuller hair that you’re after, our first-of-a-kind formulas have forever changed the hair game and have been honored with over 90 major beauty awards.

COLOR WOW’S IN-HOUSE LAB 
While most hair care companies farm out product development, Color Wow keeps product formulation in the building under the watchful eye of renowned biochemist, Dr. Joseph Cincotta, and the rigorous approval process of Gail Federici. It can take many years and endless trials to bring a new product to market. The key criteria: it must solve a problem that’s never been addressed or, it must outperform all other products.When Gail and Dr. Joe get together to start formulating, they don’t stop until they get it right!